The Impact of Voice Search on Digital Marketing and SEO

Voice searches will either be answered by a website or pointed to it for more information. As the device speaks the response to you, you will be informed of the source of the information.

How Does it Impact SEO?

Voice search may have an impact on the development of online marketing plans and how this affects search engine optimization. 

How to Rectify it

1. Keyword research

By entering your primary term into your keyword research tool, you can conduct research on voice search keywords. Structure your long-tail term around variations that are more in line with natural language and voice search.

2. Page Speed

Optimize the speed and calibrate page experience because Core Web Vitals also considers user experience, such as how quickly your website loads, when allocating rankings. Given that voice search results typically load in 4.6 seconds, a page shouldn't take that long to fully load.

3. Generate valuable content

Create top-notch video material for specific commercial purposes, such as product reviews or demonstrations of how-to-use instructions. Ensure that the meta tags are optimized as well. This adds value to a search query, especially for demands that are practical like how-tos.

4. Create and Optimize the FAQ page

By offering succinct responses to users' search questions, you can optimize the information on your website for voice search. By structuring your content like a FAQ page, you can achieve this. Use the question's essential terms in the headings, and then give the responses in the text's main body. Due of the content's directness and conciseness, Google will view it as valuable.

5. Schema Data

If you aren't already, you should start using Schema markup right away. Schema markup, which you may add to your website to help search engines produce even more useful results for various users, aids search engine crawlers in understanding your content.

Propel Guru is the answer if you want to get started with paid social advertising, need support with social media design, or need help managing your accounts.  We offer Social Media Consulting Services so you can easily run your business while managing your online presence.


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