LinkedIn Sponsored Content and Messaging Ads 101: Master and Launch

Mainly if your firm is a business-to-business one, LinkedIn is an excellent venue for business promotion. But how can you identify them apart, let alone use them, when there are so many different LinkedIn ad types?

The many sorts of LinkedIn ads are explained in this post, along with tips on how to use them in your upcoming LinkedIn advertising campaign.

LinkedIn's sponsored messages and content

Similar to a Boosted post on Facebook, LinkedIn Sponsored Content advertising lets you advertise your page's regular content straight on readers' news feeds. To distinguish them from regular posts, these articles are displayed on users' feeds with the term "Promoted."

How to begin a LinkedIn Sponsored Content and Messaging campaign

To start your own LinkedIn Sponsored Content and Messaging marketing campaign, follow these steps.

Step 1: In Campaign Manager, choose the post you want to sponsor or create

You can use pre-existing LinkedIn posts to build Sponsored Content and Messaging advertising or start from scratch in LinkedIn's Campaign Manager. If you wish to create a Sponsored ad from an existing post, go to the post you want to make into an ad and select "Boost" from the post's menu. You will then be sent to Campaign Manager from there.

If you're starting from scratch with a Sponsored ad, go to your LinkedIn page's Campaign Manager and write your ad using one of the earlier-mentioned formats.

Step 2:  Select your audience, objective, and budget

Describe your campaign's goals, such as boosting engagement, luring prospects, or driving traffic to your website. Additionally, you should specify to who you want to see your sponsored ad.

You can select the target audience for your advertisement and provide information about them, such as the sectors they work in and the associations they may have.

Additionally, you should enter your billing information and campaign budget information. You can also specify a time frame for the duration of your campaign.

Step 3: Campaign review and launch

Review the ad you've developed or boosted by ensuring the campaign objectives and audience targeting are accurate. Make sure your budget and billing information are correct as well. Once you're happy, start your campaign and see your advertisement fulfill its purpose!

We at Propel Guru provide the best Social Media Consulting Services in the industry. Learn more about how we can help you reach your social media goals by contacting us online today!


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