Why Anchor Text Is Important For SEO

Google continues to tweak its algorithm on a regular basis. What is true one month may be radically different from the next. For your business to be seen, staying on top of these upgrades – even the most recent ones like producing high-quality content, acquiring fantastic backlinks from other websites, writing meta descriptions, and using H2 subheads – is vital. And for this, you need reliable SEO consultancy services for your business to flourish. 

The clickable text of a hyperlink, as seen here, is called anchor text. It's commonly blue, with black lettering on the remainder of the page. To make anchor text, highlight the words to link, then use a content management system to add the link with a hyperlink tool. Links can be added manually too by HTML code.

Importance of Anchor Text

Internal linking is necessary because it permits link authority to be transferred from one page to the next. A website's homepage typically has the most links leading to it. Internal linking assists in the spread of authority gained by the homepage as a result of its backlink profile. The anchor text's keywords, in particular, can have an impact on keyword rankings. In the anchor text, the keyword is used to tell Google which website should be ranked for that search.

You can move authority from one site to another while influencing keyword rankings by employing clever anchor texts that include keywords.  Get top-notch SEO Consultancy Services to boost your website's ranking.

Different Types of Anchor Text

It's not as simple as marking words and linking to a page when it comes to anchor text. Before deciding on an anchor text strategy, you must consider the many forms of anchor text available.

The following are examples of anchor text:

Branded anchors may link to your home page or another pillar page and will display your company's name.

Branded: The brand is mentioned along with the keywords it is attempting to target in the branded + keyword anchor text.

Exact-Match: The keyword is used as the linked text in exact-match anchor texts.

Naked Link: When you link to a URL, you use a naked link.

Generic: When you use ordinary, general text to link to a page, you're using generic text.

Good Practices for Anchor Text

The purpose of anchor text is to impact keyword rankings in order to increase the number of visitors to your page. After all, Google page one results will receive 95% of all clicks. The first result will earn 32.5 percent of the vote, followed by 17.6 percent for the second and 3.5 percent for the seventh. There may not even be seven organic results if you include Google Maps results, Yelp pages, paid adverts, and Wikipedia.

The following are some good anchor text best practices:

Use anchor text in your content in a natural way. If something doesn't make sense, don't try to force it. Stop words (such as "and," "is," and "the") are acceptable and will not modify the meaning of the keyword.

Use a variety of anchor texts, with a concentration on branded content first. National brands will employ anchor texts like these, according to a test conducted by Outreach Mama: 50% will be branded, 16.5 percent will be the website name, 8.68 percent will be bare URLs, 6.58 percent will be plain natural, and 2.63 percent will be a combination of brand and keyword. 

The importance of backlinks from high-quality websites cannot be overstated. This demonstrates that you are a reliable source, and other high-quality websites are willing to use your brand and information. Create high-quality content and distribute it on websites that are relevant to your niche to earn these wonderful backlinks. 

Bad Anchor Text Practices

Don't link to low-quality sites that aren't beneficial to your readers only to gain a backlink from them. They are considered spam by Google.

In general, avoid stuffing your posts with anchor text or keywords, as this will detract from the user experience and signal to Google that you're spamming.

Use a limited number of exact match anchors to avoid being flagged as spam by Google's algorithm. Branded anchors and naked link anchors are usually the safest options.

Conclusion:

Always remember that there is no quick and easy approach to getting to the top of the SERP unless you pay for ads to appear on the page automatically. Even so, this is costly and not always desirable to consumers who would like to view high-quality content on the topic they're looking for rather than irritating adverts.

For the best SEO consultancy services contact the experts of Propel Guru and get your business the limelight it deserves.